Originally posted as the Dun Writin’—Now Whut? series on this blog, EDITING 101 is a weekly refresher series for some of you and brand new for others.

Courtesy ofAdirondack Editing

Using the Back of your Book Effectively

“Back matter” is what comes at the end of your book…after you type “The End.” Some authors don’t do much with it, which is a shame, because you’re missing a great opportunity for highly effective passive marketing. In other words: Free Advertising!

With an e-book, there are no restrictions as to how long your back matter can or should be. At a minimum, this area of the book should contain a polite request for a review, author bio and links, and details of other books you have written. But don’t just stop there—be creative! Why simply list the other books you’ve written? Why not post the entire first chapter of each? It’s a…